It was this comprehensive

It was this comprehensive personal service, built up back of the
magazine from the start, that gave the periodical so firm and unique a
hold on its clientele. It was not the printed word that was its chief
power: scores of editors who have tried to study and diagnose the appeal
of the magazine from the printed page, have remained baffled at the
remarkable confidence elicited from its readers. They never looked back
of the magazine, and therefore failed to discover its secret. Bok went
through three financial panics with the magazine, and while other
periodicals severely suffered from diminished circulation at such times,
The Ladies' Home Journal always held its own. Thousands of women had
been directly helped by the magazine; it had not remained an inanimate
printed thing, but had become a vital need in the personal lives of its

So intimate had become this relation, so efficient was the service
rendered, that its readers could not be pried loose from it; where women
were willing and ready, when the domestic pinch came, to let go of other
reading matter, they explained to their husbands or fathers that The
Ladies' Home Journal was a necessity--they did not feel that they could
do without it. The very quality for which the magazine had been held up
to ridicule by the unknowing and unthinking had become, with hundreds of
thousands of women, its source of power and the bulwark of its success.

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