When all his friends begged

When all his friends begged Bok to begin proceedings against the New
York Evening Sun because of the libellous (?) articles written about him
by "The Woman About Town," the editor admired the style rather than the
contents, made her acquaintance, and secured her as a regular writer:
she contributed to the magazine some of the best things published in its
pages. But she did not abate her opinions of Bok and his magazine in her
articles in the newspaper, and Bok did not ask it of her: he felt that
she had a right to her opinions--those he was not buying; but he was
eager to buy her direct style in treating subjects he knew no other
woman could so effectively handle.

And with his own limited knowledge of the sex, he needed, and none knew
it better than did he, the ablest women he could obtain to help him
realize his ideals. Their personal opinions of him did not matter so
long as he could command their best work. Sooner or later, when his
purposes were better understood, they might alter those opinions. For
that he could afford to wait. But he could not wait to get their work.

By this time the editor had come to see that the power of a magazine
might lie more securely behind the printed page than in it. He had begun
to accustom his readers to writing to his editors upon all conceivable

This he decided to encourage. He employed an expert in each line of
feminine endeavor, upon the distinct understanding that the most
scrupulous attention should be given to her correspondence: that every
letter, no matter how inconsequential, should be answered quickly,
fully, and courteously, with the questioner always encouraged to come
again if any problem of whatever nature came to her. He told his editors
that ignorance on any question was a misfortune, not a crime; and he
wished their correspondence treated in the most courteous and helpful

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